Several major global brands have severed their ties with Israel since 2021: Puma ended its contract with the Israeli Football Association, Ben & Jerry's stopped sales in the settlements, Intel abandoned $25 billion in investment, Orange terminated its brand license. And the boycott works: McDonald's, Nike and Zara have recorded documented financial losses directly linked to pro-Palestinian campaigns. Here is the complete, sourced and up-to-date list.
Since October 2023, the question of conscious consumerism has been more central to public debate than ever. When McDonald's acknowledges that the war in Gaza had a "significant" impact on its global sales, when Nike sees its profits drop by 44%, when Puma abandons the Israeli Football Association under pressure from 215 Palestinian sports clubs — it proves that economic boycott, practiced en masse, shifts the balance of power. It also signals that an alternative exists: consuming differently, consuming Palestinian, making every purchase an act of resistance.
This article is the counterpart to our dossier on companies that support Israel — to understand both sides of the same economic and political struggle. For concrete action, also discover how to help Palestine in daily life, and our guide to Palestine gift ideas to show your solidarity.
Which brands have cut ties with Israel?
Puma: 5 years of Palestinian resistance paid off
This is one of the greatest victories of the BDS movement. In December 2023, German sportswear giant Puma announced it would not renew its sponsorship contract with the Israeli Football Association (IFA), which expired on December 31, 2024. A decision wrested after five years of relentless global pressure.
It all began in 2018, when 215 Palestinian sports clubs launched the #BoycottPuma campaign, denouncing the fact that the IFA managed football teams based in illegal Israeli settlements in the occupied West Bank. Dozens of organisations worldwide amplified the call. The Palestine Solidarity Campaign estimated that Puma had lost millions of pounds in contracts as a result of this boycott. According to internal messages leaked to the press, Puma was under enormous pressure to drop the contract. The brand ultimately chose not to renew — without ever officially admitting it. The IFA had to fall back on Italian manufacturer Erreà, for a contract reduced by 40%, dropping from around €100,000 per year under Puma to €60,000. A symbolic and financial victory for BDS.
Ben & Jerry's: the ice cream that said no to the settlements
In July 2021, Ben & Jerry's became the first major international brand to explicitly cease sales in illegal Israeli settlements in the West Bank and East Jerusalem. In an unambiguous statement, the American ice cream brand declared that selling its products in the occupied territories was "inconsistent with our values". A historic decision in the corporate world, which immediately sparked a political and economic storm.
The reaction was swift: several US states threatened to divest from parent company Unilever under anti-boycott laws. Unilever ultimately capitulated by selling Ben & Jerry's Israeli franchise to a local licensee in 2022 to circumvent the decision — a move Ben & Jerry's contested legally. The affair perfectly illustrates the economic and political pressures faced by companies that dare to take a stand. Despite this partial capitulation by Unilever, Ben & Jerry's remains the most emblematic mainstream brand to refuse to condone the occupation.
Orange: the French giant that distanced itself
In 2015, French telecom operator Orange ended its brand licence agreement with Partner Communications, the Israeli company that used the "Orange" name in Israel. Orange's CEO at the time, Stéphane Richard, had declared he wanted to cut this link "tomorrow morning" if possible — a statement that provoked sharp diplomatic controversy and official protests from the Israeli government. Under pressure, Orange softened its remarks, but the contract nevertheless ended. A decision motivated largely by repeated criticism of the operator's presence in the occupied Palestinian territories.
Intel: $25 billion in investment abandoned
In December 2023, at the height of the war in Gaza, Intel announced a colossal $25 billion investment in Israel. But in June 2024, the American semiconductor giant quietly shelved the project, according to Israeli financial sources cited by the BDS movement. The combined pressure of divestment campaigns at American universities, trade unions and pension funds had made the financial risk too great. Intel is nevertheless Israel's largest historical international investor — its Kiryat Gat plant is built on the land of the Palestinian city of Iraq al-Manshiyya, razed during the 1948 Nakba. The abandonment of this $25 billion project remains one of the most significant economic victories of the Palestinian solidarity movement.
Itochu Corporation: Japan withdraws from Israeli arms
In February 2024, Japanese trading giant Itochu Corporation announced the end of its strategic cooperation with Elbit Systems, Israel's main arms manufacturer. The decision came after the International Court of Justice issued an order in January 2024 concluding there was a "real and imminent risk" of genocide in Gaza, and ordering Israel to take measures to prevent genocidal acts. Itochu's CFO, Tsuyoshi Hachimura, explicitly cited this ICJ ruling as a factor in the split. It is one of the rare occasions a major international company has publicly invoked international law to justify breaking with an Israeli partner.
Shein: the Palestinian flag that changed everything
In May 2025, Chinese e-commerce platform Shein, the second most visited site in Israel, displayed a Palestinian flag on its interface. The reaction from Israeli consumers was immediate and fierce, sparking calls to boycott the platform in Israel. In response, Shein cancelled free delivery to Israel — a strong commercial signal in a market where free shipping is a key selling point. Shein's gesture, whether or not intentional in its origin, translated into a concrete break with the Israeli market.
Does the pro-Palestinian boycott really cost multinationals?
Yes — and the figures are documented in their own financial reports. Beyond formal breaks, dozens of multinationals have been incurring losses directly linked to pro-Palestinian boycott campaigns since 2023.
McDonald's recorded a 0.1% decline in global sales in 2024 on an annual basis, then a 1% drop in the first quarter of 2025 — its first in four years. Management officially acknowledged that the war in Gaza had a "significant" impact on its performance in certain markets. Middle East and North Africa franchisee Americana Restaurants saw its profits plunge 39% in 2024 — a collapse directly linked to boycott campaigns according to its own reports.
Starbucks saw its revenue fall 2% in the third quarter of 2025, and announced the closure of dozens of outlets and hundreds of redundancies. In Turkey, KFC and Pizza Hut closed their doors after suffering a serious financial crisis due to the popular boycott.
Nike recorded a 44% drop in net profit for fiscal year 2025 — from $5.7 billion to $3.2 billion. While management cites restructuring and tariffs, boycott campaigns in Muslim-majority countries are also cited as a contributing factor.
Zara / Inditex suffered a 2% decline in sales in Asia and the rest of the world, and 3.8% in the Americas — two regions where the boycott is particularly active. At the start of 2025, the Spanish brand had opened its largest ever store in Israel, near Tel Aviv, fuelling boycott calls. Rima Hassan, Franco-Palestinian MEP, denounced this decision. To learn more about her struggle, read who is Rima Hassan.
Domino's Pizza Enterprises, the Australian franchisor, recorded its first annual loss in several decades, following restaurant closures in Asia linked to boycott campaigns. According to an analysis published by Daily Sabah in October 2025, two years after the start of the genocide in Gaza, the global boycotts had "bruised" Israel-linked brands in a lasting and measurable way.
Which authentic Palestinian brands can we support?
Faced with giants profiting from the occupation, authentic Palestinian brands sustain the economy of a people under blockade. Supporting them is a concrete political and economic act. To understand the countries that diplomatically support Palestine, the economic context is inseparable from the political one.
Canaan Fair Trade is a Palestinian cooperative founded in 2004 in the Jenin region of the West Bank. It brings together more than 2,000 Palestinian farmers and exports organic extra virgin olive oil, almonds, za'atar and other products to more than 30 countries. Its fair trade model guarantees fair prices to Palestinian producers, in a region where Israeli occupation controls access to land, water and markets. According to the organisation itself, Canaan has distributed more than $3 million directly to Palestinian farmers since its founding. Every bottle of Canaan olive oil is an act of economic resistance.
Zaytoun is a British non-profit organisation founded in 2004, which exclusively imports Palestinian fair trade products — olive oil, Medjool dates, za'atar, Aleppo soap. It works directly with Palestinian cooperatives and donates a portion of its profits to educational programmes in Palestine. "Zaytoun" means "olive" in Arabic — the tree that symbolises Palestinian resistance. Since October 2023, its sales have exploded across Europe, signalling that millions of consumers are actively seeking solidarity alternatives.
Boutique Palestine is the reference shop for Palestinian cultural and solidarity products, founded in 2024 by Sonia and Sami. Authentic keffiyehs, flags, jerseys, jewellery, accessories, posters — every product is selected to combine style, commitment and solidarity. Free worldwide shipping. Every purchase directly contributes to the visibility and dignity of the Palestinian people. Discover our best sellers and our collection of authentic Palestinian keffiyehs. 🇵🇸
Darzah is a social brand founded in Ramallah, West Bank, selling shoes and accessories hand-embroidered by Palestinian women using the ancestral tatreez technique — traditional Palestinian embroidery, inscribed on the UNESCO Intangible Cultural Heritage list. Each piece is unique, crafted by female artisans fairly compensated in an economy under occupation. Darzah donates a portion of its revenue to vocational training programmes for displaced Palestinian women.
These brands share the same DNA: they turn the act of buying into a political act. For global personalities who support Palestine and sometimes these brands, see our Top 25 pro-Palestinian personalities and our Top 20 pro-Palestine athletes.
Does the BDS boycott really work? What the figures say
According to the Arab Center Washington DC, Israel's economic growth rate fell from 3% before the genocide to zero in 2024. Tourism revenues dropped, foreign investment retreated, and several European sovereign wealth funds initiated divestment proceedings. The Tel Aviv Stock Exchange had admittedly risen 213% in dollar terms according to OHCHR — but at the cost of growing commercial isolation.
The BDS movement, launched in 2005 by 172 Palestinian organisations, now counts tens of millions of supporters in more than 120 countries. It has achieved concrete victories: Puma, Intel, Orange, Itochu — and documented losses at McDonald's, Nike, Starbucks and Zara. These results show that collective economic pressure works.
To understand the meaning of the Free Palestine movement in its political and cultural dimension, or discover Handala, the eternal symbol of resistance, our articles explore these essential dimensions of the Palestinian struggle.
How to take concrete action to support Palestine?
Choosing your brands is a form of activism accessible to everyone. Supporting authentic Palestinian brands, avoiding those that profit from the occupation, and displaying your solidarity in daily life — these are concrete gestures. Wearing a Palestinian keffiyeh, a Palestine T-shirt, Palestine pins or of course a Palestine flag is making visible a commitment that millions of people around the world share. 🇵🇸
Sources
— BDS Movement, "Puma No Longer Sponsors the Israel Football Association", November 2024.
— Ben & Jerry's, official statement, July 2021.
— Reuters, "Intel scraps $25 billion chip plant in Israel", June 2024.
— Itochu Corporation, press release, February 2024.
— McDonald's, 2024 annual report and Q1 2025 investor call transcript.
— Nike Inc., annual financial report fiscal year 2025.
— Daily Sabah, "Two years of genocide: How boycotts bruised Israel-linked brands", October 2025.
— Arab Center Washington DC, Palestine-Israel economic report 2024. arabcenterdc.org
— OHCHR / Francesca Albanese, "Forever Occupation, Genocide and Profit", July 2025.
— Canaan Fair Trade, annual impact report 2024.
— Palestine Solidarity Campaign, "#BoycottPuma campaign report", 2018-2024.
Frequently asked questions about pro-Palestine companies
Which major brands have officially cut ties with Israel?
Puma ended its contract with the Israeli Football Association in December 2024, after 5 years of BDS pressure. Ben & Jerry's stopped sales in Israeli settlements in 2021. Orange terminated its brand licence in Israel in 2015. Intel abandoned a $25 billion investment project in June 2024. Itochu Corporation ended its cooperation with arms manufacturer Elbit Systems in February 2024.
Does the pro-Palestinian boycott have a real economic impact?
Yes, documented and quantified. McDonald's recorded its first global sales decline in 4 years in 2025. Nike saw its net profit drop 44% in 2025. Starbucks closed dozens of outlets and made hundreds of redundancies in Q3 2025. Zara suffered sales declines of 2 to 3.8% depending on the market. Israel's economic growth rate fell from 3% to zero in 2024 according to the Arab Center Washington DC.
Which authentic Palestinian brands should we support?
Canaan Fair Trade (olive oil, cooperative of 2,000 farmers in the West Bank), Zaytoun (fair trade, Palestinian products exported worldwide), PaliRoots (Palestinian-American streetwear donating to humanitarian programmes since 2016), and Darzah (shoes hand-embroidered by Palestinian women using the tatreez technique).
What is the BDS movement and what are its results?
BDS (Boycott, Divestment, Sanctions) was launched in 2005 by 172 Palestinian organisations. It now counts tens of millions of supporters in more than 120 countries. Its concrete victories include Puma's break with the IFA, Intel's abandonment of the $25 billion project, the end of the Itochu-Elbit partnership, and documented financial losses at McDonald's, Nike, Starbucks and Zara.